How it works
Grounded in tonight’s list - then conversational
Every recommendation can be traced to portfolio, priorities, or approved knowledge - not a random web result.
1. Scope the venue
When a guest is at your restaurant (or opens a table link), Cellara loads that business’s wines, glass/bottle offers, and sold-out flags.
2. Honor operator memory
Wine of the day, BTG pushes, bottle specials, and strong pairings are preferred when they fit the ask - so the floor and the assistant stay aligned.
3. Answer with somm structure
Recommendations aim for a sensory cue, a food bridge, and a practical service tip - then a concrete follow-up when helpful.
4. Stay in guardrails
Cellara avoids inventing stock and prices. Fun pop-culture replies only when the venue opts in.
Get a free analysis of your wine program
Send your list. We’ll show BTG pairing gaps, margin outliers, and what’s missing - no sales call required.